The company was established in 1996 after founder Paul Hawksworth visited the Milan EMO exhibition and met with YG-1 owner Hokeun Song. Cutwel were appointed UK agents for the Korean cutting tool manufacturer who wanted to establish their brand internationally.
The company was initially registered as ‘Tools R Us’ but after a strong legal challenge from the US Toy retailer, the name was changed to Cutwel.
Husband and wife team Paul and Mary set about establishing their radical business plan of selling Asian manufactured cutting tools over the phone, with NET (pre-discounted) prices, direct to end users and without a distribution network in a move widely ridiculed at the time! The company planned to share their first premises with sister company Cutting Tool Supplies in Mirfield, West Yorkshire.